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REALTOR® vs. Real Estate Agent:
Quick Look
Let's look at simple definitions for real estate agents
and REALTORS®:
- Real Estate Agents: licensed professionals who
facilitate property transactions between buyers and sellers.
vs
- REALTORS®:
licensed professionals who facilitate property transactions
between buyers and sellers and are members of NAR (National
Association of REALTORS®), adhering to a strict Code of Ethics
and high standards of conduct. All REALTORS® are licensed real
estate professionals, but not all real estate agents are
REALTORS®.
Is your agent a
REALTOR®
or just claiming to be?
Verify if your Real Estate Agent is a Colorado REALTOR |
Less than 50% of all
licensees in Colorado are REALTOR®. Unfortunately in recent years,
many agents have been illegally using the REALTOR® logo
on their business cards, print materials, social media and websites. It's
sad to see because they aren't acting in an ethical or
professional manner and are misleading the public.
I encourage every buyer and seller to
verify if the agent you're thinking of hiring is a
REALTOR® who adheres to a
strict Code of Ethics and high standards of conduct.
If their marketing says otherwise,
you really need to ask "is this someone you trust to work
with on such a critical financial decision".
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Real estate transactions involve one of
the biggest financial investments most people experience in their
lifetime. Transactions today usually (on average) exceed $600,000. If you had a
$600,000 income tax problem, would you attempt to deal with it
without the help of a CPA? If you had a $600,000 legal issue,
would you deal with it without the help of an attorney? Of course
you wouldn't! Considering
the small upside cost and the large downside risk, it would be
foolish to consider a deal in real estate without the professional
assistance of a REALTOR®.
Contact Anthony
Rael with RE/MAX Alliance...he has your back!
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